There are times when you know you need to keep moving forward in your law practice, but for one reason or another you’re stuck – in “paralysis” mode. This happens to the best of us. The good news is that there are two steps that can help you move out of paralysis mode into one of positive action for your law practice.
1. Get Clarity
My experience is that being stuck often comes from not knowing what to do next. The fastest path through is to get a clear vision of exactly where you want to go. When you’ve got a clear vision on where you want to go, the action steps to get there often become clear.
One of the ways we help our lawyers do this is through cash flow forecasting and calendaring. So, we guide our lawyers to use a 12-month cash flow forecast to look at exactly where they want to go personally and professionally, and then work backwards to identify exactly how many clients they need to engage at what average fee each month.
Once you know that, you can then use your calendar to map out exactly what you need to do each month from a marketing, sales, service, administrative and training perspective to get there. And then you know exactly what to do each day to reach your goals.
This process is made far easier when you are not taking whatever walks in the door, but instead by being intentional regarding the types of people you serve and what you do for them.
And, once you’ve mastered the art of clarity through cash flow forecasting and calendar, this is a highly valuable service you can offer to your business owner clients.
2. Observe, Do, Teach
The fear of failure runs rampant amongst lawyers, and this fear can keep you stuck. Begin by remembering that no one is perfect and we all make mistakes. The three steps below have helped our lawyers move past this fear and shift it into something that actually works for them.
Observation is one of the first key steps in learning and growing. So let’s say you want to add a new niche to your practice such as estate planning. One of the first things you do is observe how others are doing it. This is one of the best parts about our Estate Planning Bootcamp program. You get to see others doing what you want to do and making the shift into a new way of serving estate planning clients. Observation allows you to see things from the bigger picture so that later when you take action you have a clear path in front of you.
After the observation stage, the next stage is to take action. So let’s use the estate planning example again. If you want to add estate planning to your practice or start serving your existing estate planning clients in a new, more meaningful way, one of the best ways to get started is to actually sit down and do your own estate plan, in the way we teach. This will give you the understanding you need to move forward with your new direction.
During your “do” phase, the key is to take action with the intent of mastering whatever it is you are doing. So if you add estate planning as a new niche, then you want to do it in a way that allows you to master the art of estate planning the new law business model way. Once you’ve mastered it for yourself, then you can begin to go out into your community and educate the families and business owners about why they want an estate plan that isn’t just a set of documents, but one that will actually work to keep their family out of court and out of conflict.
Teaching others helps you integrate the knowledge deeply and will also result in your ideal clients wanting to work with you!
Are you ready to practice law in a new and more meaningful way?