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Law Business Manifesto

Monthly Archives: January 2013

To Niche or Not to Niche That is the Question…

In the pursuit of their perfect practice and the struggle to generate the desired income, many lawyers fear turning away any kind of case but, focusing your marketing to attract the kinds of cases and clients you really want to serve can reap huge benefits for your practice. A few points: first I am not necessarily suggesting you actually limit the types of cases you take to only one small segmented type. What I am advocating, however, is the idea that you need to take the prospect through your marketing experience by the hand and control the entire process. In … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Fix the Follow-Up in Your Law Practice & Watch Your Income Skyrocket

Fix the Follow-Up in Your Law Practice & Watch Your Income Skyrocket

There’s an old marketing truism that says it takes a prospect 7 “touches” or contacts with your business to make their buying decision. Smart business owners have been using this tip to increase sales for years and the really smart ones know that the web allows for all kinds of no or low-cost ways to do this with minimum impact and maximum automation. For some reason though, most of us lawyers haven’t yet figured this concept out and are still doing it the old fashioned way: setting up a free consultation in your office where the prospect either converts to … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

What’s Really Holding You Back?

Last weekend, I attended a fantastic conference last week in San Francisco called The Traffic & Conversion Summit, put on by two marketing entrepreneurs and their attorney partner. Alexis and I met several lawyers taking massive action in their businesses and enjoying the benefits of clear, decisive action amidst everyone else’s paralysis. It’s funny – there are people who are always blaming the economy, and there are people who are always making money, no matter what the economy is doing. I learned years ago during my brief stint as a real estate investor that markets are cycles. When you know … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.