Lawyers Have The Worst Newsletters

I see a lot of lawyer newsletters come into my inbox each month. Most of them, suck. Here’s some of what they have in common that you really want to make sure your newsletter doesn’t: The subject line is something like: “Kelly Jones’ Weekly Newsletter” The content includes 3-4 wordy, dry articles There’s no pictures or faces that are interesting to look at Truth be told, you might as well not waste your time sending a newsletter like this to your law practice clients, prospects and referral sources. If you are going to send a newsletter (and you REALLY should … Continue reading