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Law Business Manifesto

Monthly Archives: April 2014

Why Your Legal Marketing is Failing (& 7 Tips to Fix-It Now)

This past week on our Law Business Mentor’s Council webinar (this is the small mastermind for our highest level Personal Family Lawyer®  members), Martha Hartney shared with us that she just had her best two months yet. Her revenue has doubled the last two months in a row compared to the prior year and when we asked her why, here’s what she had to say: 1. Martha is no longer drafting all her legal documents. Why would this double Martha’s revenue? For two reasons: First, because it’s freed up her energy tremendously so she can focus more on being out in … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

5 (More) Steps Out of the Entrepreneur’s Inevitable Business Plateau

Last week I explained how, for the entrepreneur, the “plateau” is natural and unavoidable. You might say this is especially true for the legal entrepreneur, since if you are starting a solo practice you are likely going to be a one-man or one-woman show for a while. However, whatever the size or structure of your firm/business, the characteristics I described are universal… The common thread being you will get (extremely) close to burnout and quitting! I also offered you the first 5 steps to get yourself OUT of the plateau… which mainly revolve around knowing your “numbers” inside out. I … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

5 Steps Out of the Entrepreneur’s Inevitable Business Plateau (Part 1)

Like death and taxes, there is one thing about being a legal entrepreneur that is predictable… Your business will plateau. It will become overwhelming, lose its joy, and make you less money. Basic economics. When you grow, you have to spend more money to add “capacity” to serve the business you’re earning. That capacity reduces profit, and possibly your salary. You wonder, “Is it worth it?!” You find you’re working nonstop. You’re exhausted. Your team is in outright rebellion (or if your team is you, you’re hating your boss!). If tempers are flaring, moods falling, it doesn’t matter what your … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

3 Law Practice Website Mistakes & How to Fix Them

It’s not enough to be a great lawyer, you need to be a great lawyer with a website that reflects who you are and how you are different. In today’s online world, there is little chance anyone is going to hire you without checking out your website first, so even if you are not using online marketing, such as SEO (search engine optimization) and PPC (pay-per-click) advertising to market your services, you need a great website. If you ARE paying for SEO and PPC, it’s even more important because you are investing money to send people to your website and … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.