When someone first meets you, often they are not quite ready to buy from you. Unless you are able to create and keep a connection with them, you lose a potential client. Likewise, without having a way to stay in touch with current or previous clients, you are wasting a valuable opportunity to remain top of mind, while developing a stronger connection, credibility, and the likelihood of repeat business. It comes down to this—If you want more referrals from your existing clients… To convert more interested prospects into paying clients… And more referral sources sending their clients, colleagues, friends … Continue reading
Most lawyers are unhappy – studies show it’s one of the most unhappy professions in the U.S. The fundamental flaw is that, most lawyers mistakenly believe the key to a successful practice is simply getting more clients. Seems practical – but it’s not. Let me help you unravel why this mindset is such a grave mistake. Think about this… Imagine everything in your practice stays the same. You keep serving clients as you always have. Let’s say you even get more clients – just like the ones you’re serving right now. You keep trudging along with either no support from … Continue reading
In the end, it’s the feeling of triumph that I remember most clearly. My client had just signed on for my new $5,500 estate planning “package.” I was ecstatic. Little did I know that, 2 weeks later, the triumph would be replaced by a massive defeat.