It’s not enough to be a great lawyer, you need to be a great lawyer with a website that reflects who you are and how you are different.
In today’s online world, there is little chance anyone is going to hire you without checking out your website first, so even if you are not using online marketing, such as SEO (search engine optimization) and PPC (pay-per-click) advertising to market your services, you need a great website.
If you ARE paying for SEO and PPC, it’s even more important because you are investing money to send people to your website and if it’s a lame site, it’s costing you a lot more than you think.
I’m sad to say I spoke with a lawyer today who is paying $200/m for one of the worst websites I’ve ever seen. What makes it so bad?
Mistake #1: Too Busy & Hard to Read
The copy is white on a very colorful background. VERY hard to read. You don’t just want your site to look pretty… you need to have a good-looking page that’s EASY to read.
The Fix: Keep it simple. Use dark font on white background and make it super easy to navigate.
Here’s an example of a couple websites that do just that: garlettlaw.com and morganlawgroup.com
Mistake #2: No Opt-in Feature to Capture Leads
It’s bad if there is nothing on your site that compels the visitor to “opt-in” with name and email address so that you can begin a relationship that will lead to engagement. Instead, people come to the site and if they don’t immediately call, they likely never go back to your site again.
Only 1% of people who hit your site are ready to hire when they get there. If you do not have lead capture built into the site, you are losing 99% of the people who would be likely to hire you (or refer you out) in the future—simply by failing to get their contact information for follow up.
The Fix: It’s obvious — create an appealing opt-in to capture leads.
Check out how Martha Hartney and Kimberly M. Hanlon do exactly that.
Note: David Feakes offers a valuable newsletter at the top of his page and Martha and David Bernstein offer free reports. Either is fine, though the trend lately is toward free reports, white papers, and the like.
Mistake #3: No Personal Connection
There’s no picture of or video from this one lawyer on her website. Hiring a lawyer is a highly personal decision and when people come to your site, they want to get to know you. They don’t need a laundry list of what you do, they need to know who you are and what makes you different than other lawyers.
The Fix: At minimum you need a head shot. Even better is a friendly introductory video where you tell a little bit about yourself and what you offer.
You can see how Marc Garlett and Darlynn Morgan each do an excellent job of that on their sites. Also check out what Vanessa Terzian does here, too.
Law Practice Websites That DO Work
Below are several law practice websites that work very well. These are the sites of lawyers in our Personal Family Lawyer® and Family Business Lawyer™ programs.
As you’ll see, each of these sites is very different, but they all have some common elements.
In fact, let’s make a game of it — List the comment elements of each site in the comments and the person who has the most complete answer will win our Perpetual Marketing Machine course (sells for $1995).
Here are the sites:
Morgan Law Group
Kimberly Hanlon Law
Like I said, each one is quite different and yet they all have some very specific commonalities besides the fact that they all use website copy we’ve created, tested, proven and provided for them.
Now, go take a look at your website and see if you are making the 3 common law practice website mistakes. If you are, you’ve got examples now to give to your designer or developer to say “fix my site” and make it a law practice website that captures leads and helps to turn them into clients.
Are you ready to start building the law practice of your dreams?