For most lawyers, your Assistant is someone who helps with the day-to-day tasks and priorities within an office. They take care of the clients and make sure all administrative details are looked after within the practice.
As the owner of a small or solo law firm in today’s world, your responsibilities far exceed simply practicing law. Therefore, you need your Assistant to do MUCH more than simply handling administrative details.
To be successful you need an Assistant (or three!) to help you implement effective marketing strategies that grow your law practice by connecting you with prospects and generating more revenue than you ever could alone.
We’ve found one of the best ways to connect with new prospects is speaking to groups within your local community.
This is actually the perfect way for an Assistant (Virtual or In-House) to support in the growth of your practice — to implement, manage key marketing strategies and create results.
Here are just 5 ways an Assistant (Virtual or In-House) can support you in building your law practice via speaking:
- Researching where your target market ‘hangs out’. Your Assistant should consider and research the publications the target market reads, the websites they visit, the people they go to for help, the associations they participate in, and how to reach them there.
- Connecting with event planners to identify speaking opportunities for you to get in front of new prospects interested in hearing what you can teach them about your specialty area. As a lawyer and business owner, you simply do not have time to do this on your own.
- Identifying one key speaking topic that can be presented to organizations. You’re a veritable wealth of information! Selecting just one topic to speak on can be challenging. Through their research, your Assistant can help your identify a topic that will best serve the prospects you’ll be connecting with when you speak.
- Creating and preparing documents to help you fully leverage the speaking opportunity. Your Assistant should handle all the logistics and allow you to simply ‘suit up and show up’ at your speaking events. A well-trained Assistant will prepare documents, handouts, feedback sheets etc… to help you best leverage the event.
- Following up to book appointments with prospects after a speaking engagement. We all know that follow up is where the money gets made. Your Assistant should follow-up with each and every lead from your speaking event and provide more information, answer questions and book an appointment in your calendar once a prospect is fully qualified.
This is a very small sampling of ways an Assistant can and should support you with your business development activities. Is it time for you to consider hiring (or training) an Assistant to help you with building your practice?
Interested in learning more? Start here: