Ask the Mentors
You’ve got questions, we’ve got answers. About the business of the practice of law. The guidance you need to have the practice you want.
One of the biggest complaints that we receive from lawyers is lack of engagement with prospects and clients. Many lawyers find themselves hustling to get that next new client, and even though prospects inquire, they often don’t convert to a paying client. Client engagement is one of THE most important ways to create a successful practice, and unfortunately we are not really taught this in law school. This is why it is a fundamental component of the programs that we teach our members. Our client engagement system is a detailed series of processes and systems that our lawyers implement … Continue reading
One of the exercises we have all of our members engage in when they join us is to re-write their “Firm Story.” This is essentially the story of how they are different from other lawyers and law firms that gets told at the beginning of all talks and initial client meetings. And when done right, it shows the clients immediately why they want to hire you instead of anyone else. Telling your story to your prospects, clients and referral sources is a powerful way to connect and develop the “know, like and trust” factor which makes people want to hire … Continue reading
As lawyers, many of us take anyone who walks in the door because we need the money to pay the bills, and we don’t have a better option. However, in addition to creating stress, being a “door lawyer” can be detrimental to your success. It spreads you thin, leaves you constantly wondering where the next client is coming from and unable to truly provide a top-notch service you can believe in fully. One of the concepts we teach our lawyers is to focus in on a specific niche or practice area. This way you can serve clients in terms … Continue reading
Looking for new ways to find clients is a common issue faced by most lawyers. One of our tried and true methods is by hosting public events or speaking at events that your target market already attends. Speaking publicly is one of the best ways to attract new clients and provide valuable education to the community at the same time. Lawyers often ask us how to get people to attend their seminars. Here is a list of the steps taken by one of our members to attract new clients to her hosted events: 1. Select a specific target group … Continue reading
Maybe you took a law school class on Wills and Trusts and left it feeling that estate planning is incredibly boring and dry, only focused on retirees and the “1%”. If that’s the case, you’ve been led astray. Or, if you are practicing estate planning and find it boring, you might be doing it wrong and missing out on a huge opportunity to truly impact your community in a truly meaningful way. Helping your clients learn to face death, and plan for it properly, in the way we teach, supports them to have a better life now. And, guides … Continue reading
There are times when you know you need to keep moving forward in your law practice, but for one reason or another you’re stuck – in “paralysis” mode. This happens to the best of us. The good news is that there are two steps that can help you move out of paralysis mode into one of positive action for your law practice. 1. Get Clarity My experience is that being stuck often comes from not knowing what to do next. The fastest path through is to get a clear vision of exactly where you want to go. When you’ve got … Continue reading