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Law Business Manifesto

Are you ready to be a 4%’er?

Are you a 4%’er?

Last week I talked about the 80/20 rule…

  • 20% of lawyers are making 80% of the money.

  • 20% of the top 20% of lawyers (4%) are making fully 64% of the total revenue in the industry, in your practice area, and in your local community of lawyers.

But there’s another 4% I want to talk about. It’s the 4% you need for Flow.

Flow is a state of total presence, and it’s achieved regularly by extreme athletes, musicians and CEOs who are out there pushing their edges beyond their comfort zone into the Flow Zone.

In Steven Kotler’s book The Rise Of Superman he researches and backward-engineers the elusive Flow state to make it more accessible to all of us.

What he has discovered is that Flow is best achieved when the task at hand is just 4% more challenging than we are currently capable of.


That means you don’t have to be a heli-ski ninja, or world-class jazz musician to hit Flow. You just have to be willing to bring yourself to your edge and then push a smidge beyond what you know is possible into a new territory. And in that space, you realize a heightened sense of decision making that is near perfect.

I quipped on a friend’s Facebook post – where she was asking for advice on cold calling for her new business – that cold calling is one of my favorite extreme sports.

It’s kind of like public speaking. It’s not THAT much different than speaking. Especially if it’s only to a small room of local moms interested in learning more about how you can help them protect their children if anything happens to them.

But it’s enough to put you into that Flow Zone.

I would be willing to bet money that there is a correlation between the 4% of top earners and their willingness to push 4% beyond what they were previously capable of.

If you’d like to find out what you’re capable of, and then go a bit beyond it, I want you to take this Law Practice Success Assessment. There are no wrong answers. This is just a baseline read on where your edge is. And then we can explore what pushing 4% further would look like for you.

I think you’ll be surprised. And I think you’ll also be surprised by the insights Alexis shares in her post this week. It’s a perfect example of what I just laid out.

Are you ready to be a 4%’er?

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

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