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Author Archive: Alexis Neely

Alexis Neely

Alexis Neely,
Founder & President

After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson.

She survived there for 3 years before realizing that she would never be happy working for a big law firm, billing time in 6 minute increments and not really feeling as if she was making a difference in her client’s lives.

With a brand new baby, a 3.5 year old and a husband staying home to take care of the children, Alexis threw caution to the wind and left the big law firm to open her own solo law practice in Redondo Beach, California.

Despite knowing nothing about business, she built that law practice into a million dollar a year revenue generator within just three years by creating a revolutionary new law business model that her clients loved. She went on to write the bestselling book on legal planning for families, Wear Clean Underwear, and to teach lawyers how to attract clients, engage those clients without billing on an hourly basis, and to serve those clients using her new law business model.

Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Your Firm Story – A Key Client Engagement Tool

Your Firm Story – A Key Client Engagement Tool

One of the exercises we have all of our members engage in when they join us  is to re-write their “Firm Story.”  This is essentially the story of how they are different from other lawyers and law firms that gets told at the beginning of all talks and initial client meetings. And when done right, it shows the clients immediately why they want to hire you instead of anyone else. Telling your story to your prospects, clients and referral sources is a powerful way to connect and develop the “know, like and trust” factor which makes people want to hire … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

How To Get People To Attend Your Speaking Engagements

How To Get People To Attend Your Speaking Engagements

Looking for new ways to find clients is a common issue faced by most lawyers. One of our tried and true methods is by hosting public events or speaking at events that your target market already attends. Speaking publicly is one of the best ways to attract new clients and provide valuable education to the community at the same time.  Lawyers often ask us how to get people to attend their seminars.   Here is a list of the steps taken by one of our members to attract new clients to her hosted events: 1. Select a specific target group … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Creating a Life Worth Living and a Legacy Worth Leaving Instead of “Just An Estate Plan”

Creating a Life Worth Living and a Legacy Worth Leaving Instead of “Just An Estate Plan”

Maybe you took a law school class on Wills and Trusts and left it feeling that estate planning is incredibly boring and dry,  only focused on retirees and the “1%”.   If that’s the case, you’ve been led astray. Or, if you are practicing estate planning and find it boring, you might be doing it wrong and missing out on a huge opportunity to truly impact your community in a truly meaningful way. Helping your clients learn to face death, and plan for it properly, in the way we teach, supports them to have a better life now. And, guides … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

2 Key Practices to Move Your Law Practice Forward When You Feel Stuck

2 Key Practices to Move Your Law Practice Forward When You Feel Stuck

There are times when  you know you need to keep moving forward in your law practice, but for one reason or another you’re stuck – in “paralysis” mode.  This happens to the best of us.  The good news is that there are two steps that can help you move out of paralysis mode into one of positive action for your law practice. 1. Get Clarity My experience is that being stuck often comes from not knowing what to do next. The fastest path through is to get a clear vision of exactly where you want to go. When you’ve got … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

How to Incorporate a Business Succession Plan into an Estate Plan

How to Incorporate a Business Succession Plan into an Estate Plan

One of the questions that comes up among our members in our Estate Planning Bootcamp is how to deal with adding a business succession plan into an estate plan, for their business owner clients.  This is a common need when you are serving business owners and learning to assist clients through the process smoothly can be of great benefit to your law practice.   Given that each situation is unique, here is a general overview that will help you develop your own process for serving clients looking to incorporate a business succession plan into their estate plan. Set the ground … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

How to Reach your Target Audience with Effective Blog Article Marketing

How to Reach your Target Audience with Effective Blog Article Marketing

During one of our recent coaching sessions, one of our member lawyers posed a great question about writing blog articles as a form of advertising. Is this an effective way to seek out new leads?  We certainly believe it is.   Writing articles about topics of interest to your prospects is a wonderful way to become a trusted legal expert and thought-leader in your community. However, there are a few important things to consider to ensure your blog marketing is effective. Whether you are writing articles at no cost for a specific website, for your website or paying for distribution … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

How to Do Estate Planning the Way Your Clients (and You) Actually Want

How to Do Estate Planning the Way Your Clients (and You) Actually Want

Some time ago, New Law Business Model hosted a webinar for the American Bar Association Young Lawyer’s Division about Why Estate Planning is the Best Practice Model for Young Lawyers. If you didn’t get to see it, you can watch that webinar here. During the presentation we shared a new model of estate planning that is an entirely different way of doing estate planning, and afterward, many viewers asked for more specifics and substantive guidance illustrating exactly what this model is and how they could do it. So, I’m going to lay out the specifics here for you, in detail. I … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Lawyering from Home, a Coffee Shop, or …

Lawyering from Home, a Coffee Shop, or …

These days, office space for lawyers is no longer limited to an office in a big corporate building downtown. And thank goodness for that because I can tell you that one of the worst parts of my biglaw job was the downtown, hour each way a day, commute. Even after starting my own law practice, I began my own firm working on the top floor of the tallest commercial building in Torrance, CA, and I really disliked pulling into that parking garage each day to go to work. I dreamed of an office that felt like home to me, and … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Increase Productivity In Your Law Practice

Increase Productivity In Your Law Practice

Managing your law practice, while very rewarding, also comes with important tasks that don’t fall into the area of “practicing law.” Administrative tasks are a key example. Because these necessary tasks take away from your ability to actually practice law, where your skill set obviously lies, it is important to take stock and determine which tasks can be delegated (or automated) to maximize your productivity in the long run. Taking some time at the beginning of each year to identify the tasks/areas that are not the best use of your time will release you to work within your skill set … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Do Not Overpay For Website Design. Do This Instead.

Do Not Overpay For Website Design.  Do This Instead.

Chances are, you have some amount of website shame. If you have a website, that is. And, if you don’t have a website, you need to get one set up asap, if you want to keep up in the marketplace. One of the biggest problems with website shame is that you might have a sense that your website sucks, but also not know exactly what to do to fix it. Or, you might be at risk of hiring an expensive company to fix your site, but then not get what you really need. Lawyer websites can sell for as much … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.