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Author Archive: Martha Hartney

Martha Hartney

Martha Hartney,
Law Business Mentor - Estate Planning

Martha is a later-in-life attorney, having had a successful career in marketing and advertising in the Los Angeles ad industry and another as a stay-at-home mom committed to her children and to helping other parents be the most empowered parents they can be.

She graduated in 2009 from the University of Denver School of Law in the top 20% of her class–as a full time single mom. Realizing that working for Big Law would not work for her family, Martha committed to working for herself right out of the gate and accepted Alexis’ challenge to become an estate planning attorney.

Martha has built her firm from scratch, learning how to claim the training and knowledge needed to be a family’s trusted advisor and deploying her experience in brand marketing and business systems to attract a vibrant and robust client base that feeds her need for connection and deep service.

Her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

As a Law Business Mentor, Martha teaches the Estate Planning Bootcamp.

6 Essential Secrets to Engaging More Clients in Your Law Practice

I’ve sat through many practice-building seminars in the last five years, each one promising that if you follow their tips and tricks, you will grow you practice N-fold. By and large, these seminars describe in detail how to market to referral sources who, they promise, will send you clients with big bucks. And while there’s nothing wrong with the techniques they teach (usually), there is something fundamental missing in each one. What’s missing? They do not teach how to engage the clients who do walk in your door. Alexis has always told me that she can teach anyone to get … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

9 Questions Every Lawyer Needs to Ask Themselves

I came across this quote on Facebook: “It may be that when we no longer know what to do, we have come to our real work and when we no longer know which way to go, we have begun our real journey. The mind that is not baffled is not employed. The impeded stream is the one that sings.” ~ Wendell Berry When we’re up against it, baffled, confused, stymied, unhinged, uncertain, confused, that is the time when confessing what is in our hearts is most powerful. They say that confession is good for the soul. I’m a firm believer in … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

8 Steps to Grow Your Law Practice: From “Solo” to Small Firm

“Grow or die!” is a vital mantra in business today, even in the law business. As a solo practitioner, there will come a time when you will be faced with the decision of whether to expand your work or maintain the status quo. If you’re like me, you’ll drool at the chance to make a bigger mark on the world. I’d noticed that my firm’s capacity had maxed out about two years after I opened the doors. I had a deep sense of wanting my work to become “our” work, a work done by a team that joined me in … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

15 Steps to Jump-Start an Estate Planning Law Practice

I’m often asked how I went from being a stay-at-home mom to a practicing lawyer. Every single time, I have flashbacks of all the separate moments it took to first decide to go to law school, to return to studying full time for the first time in 25 years, all the way to passing the bar and then finally to the decision to be my own boss. None of these were easy decisions at the time, but they feel incredibly liberating in hindsight. When I passed the bar, the job market for lawyers was at an all time low (and … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

Don’t Just Do Something, Sit There!

As lawyers, most of us have been moved by the injustice of the world to study the realm of ideas, opinion, and arguments. We’ve read thousands of pages and talked until we turned blue in the face. We have gobs of words at our disposal and have learned how to use them to cut through crap and argue a point of view with enthusiasm—to destroy the other side’s arguments. More than any profession, the law breeds professionals with a whole lot to say. What learning the law does not teach us is that silence can be as important as using … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

5 Uncommon Ways for Lawyers to Successfully Connect with Prospects

Here’s a fact: Clients come to you because they’re in discomfort and they want your help in relieving that discomfort. In learning to meditate, teachers will first instruct students to “take their seat.” This instruction has more meaning in it than just the words directing one to sit down. It means settle into a solid posture from the base of the spine, through to the top of the head where you can hold be still for a long period of time, even in discomfort; it means to root into the ground and allow an awareness of the support gravity and … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

5 Reasons Why You’re Not Engaging Clients to Your Law Firm

In a previous post, I promised to write about how and why client engagement goes off the rails for many attorneys. As I reflected on that, it dawned on me that there really are only a few reasons people don’t engage with me… All but one of of which I have some measure of control over. I’ve found five main factors when we fail to engage a client. They are: 1. Slow Handling of Inquiries/Leads If someone expresses an interest in your firm, jump on it within 24 hours. Someone who has reached out to your firm absolutely MUST be … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

Lawpreneur Lifestyle: The Freedom & Rewards of Discomfort

Has it ever occurred to you that the quality of our living is directly proportional to our willingness to be in discomfort? I don’t mean our quality of life, which is all about comfort. I mean the depth and breadth of the act of our living and what kind of discomfort we choose and how we embrace it. There seems to be a strategic difference between people who choose the discomfort of being an entrepreneur versus those that choose the discomfort of working in jobs that are just jobs. I know a few people who love the work they do, … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

Break Free of Paralysis and Get Your Law Practice Going in Two Steps

“Analysis Paralysis” could be the biggest reason you’re not making progress toward the life you want. As lawyers, we’re uniquely terrified of failure, more so than almost any other profession. Rule 1.1, the VERY FIRST RULE of lawyering requires that we have competency to render services in any particular area.  As we consider launching into a new arena, especially… We wonder how on earth we’re going to become proficient enough to practice. I’ve been coaching and training fellow lawyers to onboard into the estate planning practice area for three years now. The most common barrier to their success I’ve seen … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

Take Stock Now So Your Law Practice Thrives This Year

Whether we are at the beginning, middle or end of the year, anytime is a good time to take stock of our successes — something a friend of mine poetically calls “harvesting”. As entrepreneurs who commit to changing the legal profession through the way we practice and through our lives… It’s critical for us to reap what we’ve sown, consciously and carefully. Many people will look only at their revenue to figure out if they met their goals, but at Law Business Mentors, we know that wealth comes in many forms — not all of which are financial. This time last … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.