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Category Archives: Engage More Prospects

How to Reach your Target Audience with Effective Blog Article Marketing

How to Reach your Target Audience with Effective Blog Article Marketing

During one of our recent coaching sessions, one of our member lawyers posed a great question about writing blog articles as a form of advertising. Is this an effective way to seek out new leads?  We certainly believe it is.   Writing articles about topics of interest to your prospects is a wonderful way to become a trusted legal expert and thought-leader in your community. However, there are a few important things to consider to ensure your blog marketing is effective. Whether you are writing articles at no cost for a specific website, for your website or paying for distribution … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

How to Do Estate Planning the Way Your Clients (and You) Actually Want

How to Do Estate Planning the Way Your Clients (and You) Actually Want

Some time ago, New Law Business Model hosted a webinar for the American Bar Association Young Lawyer’s Division about Why Estate Planning is the Best Practice Model for Young Lawyers. If you didn’t get to see it, you can watch that webinar here. During the presentation we shared a new model of estate planning that is an entirely different way of doing estate planning, and afterward, many viewers asked for more specifics and substantive guidance illustrating exactly what this model is and how they could do it. So, I’m going to lay out the specifics here for you, in detail. I … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

How To Wow Clients After They Have Hired You and Turn Them Into Raving Fans

How To Wow Clients After They Have Hired You and Turn Them Into Raving Fans

As lawyers, sometimes we focus so much of our time and energy on getting our prospects to sign on with us, that we forget to look at how to continue the relationship after the relationship begins. As a result, they walk out of our office after writing a big check, and promptly forget your name, or may even feel buyer’s remorse. Fixing this aspect of your practice can have a huge impact because you’ll start getting loads of referrals from your existing clients and that pays off many times over for your life and law practice. One of the most … Continue reading »

About the Contributor
Alexis Neely
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Is Event Sponsorship Right For Your Law Practice?

Oftentimes our members come to us asking about whether or not sponsoring an event would be worth their while.  Oftentimes, it is. If it’s the right kind of event and they are able to use our resources to make the most of it. Here are a few of our tips on how to determine whether it is worthwhile for your law practice to sponsor events and things to keep in mind when you do so: 1. Ensure the people attending the event are in your target market Many of our member lawyers attend expos and tradeshows using our marketing resources. … Continue reading »

About the Contributor
Alexis Neely
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

3 Steps to Recapture Lost Time and Money in Your Law Practice

If you are like most lawyers, you spend a lot of time talking with people who know they need to engage with a lawyer, but haven’t prioritized it and taken action to hire you. Or, perhaps you are one of those who get hired, but your fees are, on average, much too low for you to provide a truly valuable service. If you’re having either of these experiences, you may worry that your law practice isn’t even viable with the rise of online, do-it-yourself legal services. If any of this sounds familiar, this could be the most valuable article you … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

The One Law Practice System to Fix to Have a Law Practice You Love

The One Law Practice System to Fix to Have a Law Practice You Love

When I started my own law practice, I had no idea that it would be as hard as it was to earn the money I needed to support my family. After three years at a big law firm, commuting an hour each way, working long hours for someone else, I had visions of hanging my shingle, making a fantastic income, being home every night for dinner and living happily ever after. Boy was I in for a big surprise! The learning curve was huge and running my own practice was a lot harder than I ever dreamed, at first, and … Continue reading »

About the Contributor
Alexis Neely
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Stop Providing Free Legal Advice [Script to Respond to Prospects]

Stop Providing Free Legal Advice [Script to Respond to Prospects]

Chances are, you are providing a tremendous amount of free legal counsel, and getting paid a meager amount for what clients can do themselves, while giving away your most valuable service. It’s time to stop doing that.   The starting place is by changing the way you intake your business owner clients. Probably, when a business owner contacts you seeking a specific thing they think they need, you quote them a fee to do that thing. Stop. There is a better way for them, and for you. When a business owner prospect contacts me to discuss hiring me, the very … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

The Counterintuitive Truth Behind Your Struggling Law Business: It’s Not What You Think!

The Counterintuitive Truth Behind Your Struggling Law Business: It’s Not What You Think!

Most lawyers are unhappy – studies show it’s one of the most unhappy professions in the U.S. The fundamental flaw is that, most lawyers mistakenly believe the key to a successful practice is simply getting more clients. Seems practical – but it’s not. Let me help you unravel why this mindset is such a grave mistake. Think about this… Imagine everything in your practice stays the same. You keep serving clients as you always have. Let’s say you even get more clients – just like the ones you’re serving right now. You keep trudging along with either no support from … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Learn From My Epic Failure: $5,500 Loss Into 7-Figure Triumph

Learn From My Epic Failure: $5,500 Loss Into 7-Figure Triumph

In the end, it’s the feeling of triumph that I remember most clearly. My client had just signed on for my new $5,500 estate planning “package.” I was ecstatic. Little did I know that, 2 weeks later, the triumph would be replaced by a massive defeat. My practice was new and I was just starting out on my own after leaving my associate position at Munger, Tolles & Olson. I had no idea what to charge for my estate planning services – I hastily pulled $5,500 from the listserve I read, based on what other lawyers were charging. Was that … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Don’t be a Door Lawyer

Don’t be a Door Lawyer

  I’m sure you’re wondering what a “door lawyer” is and why you shouldn’t be one. Well, a door lawyer is a lawyer (generally a solo practitioner) who takes any case that walks through the door!  Why shouldn’t you be a door lawyer?  Well, the legal field is moving – and has been doing so for quite some time – towards specialization.  More and more, you’ll run into “family law attorneys” or “civil litigators” or “estate planning attorneys” and with good reason.  Being a jack of all trades isn’t great for your clients.  It takes you more time to learn … Continue reading »

About the Contributor
Geoff Hoatson
Geoff Hoatson is an estate planning and elder law attorney who founded the Family First Firm in Orlando, Florida. He attended Emory University School of Law and focused exclusively on advanced strategies for helping families protect their children, their senior parents, and their assets. Geoff is a member of Wealth Counsel, Elder Counsel, and regularly speaks in the community - educating laypersons as well as professionals about estate planning and asset protection.