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Category Archives: Legal Marketing

3 Steps to Recapture Lost Time and Money in Your Law Practice

If you are like most lawyers, you spend a lot of time talking with people who know they need to engage with a lawyer, but haven’t prioritized it and taken action to hire you. Or, perhaps you are one of those who get hired, but your fees are, on average, much too low for you to provide a truly valuable service. If you’re having either of these experiences, you may worry that your law practice isn’t even viable with the rise of online, do-it-yourself legal services. If any of this sounds familiar, this could be the most valuable article you … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

The One Law Practice System to Fix to Have a Law Practice You Love

The One Law Practice System to Fix to Have a Law Practice You Love

When I started my own law practice, I had no idea that it would be as hard as it was to earn the money I needed to support my family. After three years at a big law firm, commuting an hour each way, working long hours for someone else, I had visions of hanging my shingle, making a fantastic income, being home every night for dinner and living happily ever after. Boy was I in for a big surprise! The learning curve was huge and running my own practice was a lot harder than I ever dreamed, at first, and … Continue reading »

About the Contributor
Alexis Neely
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

How I became a “legal expert” overnight and what it did to my practice and life

How I became a “legal expert” overnight and what it did to my practice and life

It’s Ask Alexis Anything month and so many of you have emailed in asking for more reveals about how I managed to write a bestselling book on legal planning, do all those TV experiences, build my practice to a million a year in revenue AND parent my kids, so in this message I’m letting you in on a big piece of it. It’s a long post, but worth reading IF you are making good money in your law practice, but maxed out on time and don’t see a way to the next level … it’ll take about 15 minutes to … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Engaging Your Prospects & Clients (How Not to Bore Your Audience to Death)

  When someone first meets you, often they are not quite ready to buy from you. Unless you are able to create and keep a connection with them, you lose a potential client. Likewise, without having a way to stay in touch with current or previous clients, you are wasting a valuable opportunity to remain top of mind, while developing a stronger connection, credibility, and the likelihood of repeat business. It comes down to this—If you want more referrals from your existing clients… To convert more interested prospects into paying clients… And more referral sources sending their clients, colleagues, friends … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

The Counterintuitive Truth Behind Your Struggling Law Business: It’s Not What You Think!

The Counterintuitive Truth Behind Your Struggling Law Business: It’s Not What You Think!

Most lawyers are unhappy – studies show it’s one of the most unhappy professions in the U.S. The fundamental flaw is that, most lawyers mistakenly believe the key to a successful practice is simply getting more clients. Seems practical – but it’s not. Let me help you unravel why this mindset is such a grave mistake. Think about this… Imagine everything in your practice stays the same. You keep serving clients as you always have. Let’s say you even get more clients – just like the ones you’re serving right now. You keep trudging along with either no support from … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

6 Ways To Grow Your Law Practice With Content Marketing

6 Ways To Grow Your Law Practice With Content Marketing

There are ways to leverage content marketing that can help you grow your law practice. What is it? Content marketing involves creating and posting helpful, valuable content online, while increasing exposure, credibility and awareness for your business. It also serves to engage with your audience, be that current clients or potential clients. Examples of content marketing include submitting articles, blog posts, photos, videos, or podcasts to various types of online sites and publication channels. One reason why content marketing is such a valuable tool is because it can be a “free” (or certainly low cost) way to advertise your business. However, content … Continue reading »

About the Contributor
Denise Gosnell
Denise is an entrepreneur who also happens to be an attorney. She owns multiple companies, including a consulting company called Denise Gosnell Consulting, Inc., where she writes various courses and books. One of her other companies is her law firm, Gosnell and Associates, P.C. where she serves Technology, Information Publishing, and Coaching companies as Intellectual Property and Internet legal counsel. She formed her own law firm about ten years ago after working for a large law firm prior to that. She also used to be a software engineer for over ten years before she became an attorney. Over the years, she has authored and co-authored 8 books on technology and business topics, and is currently a blogger for the Huffington Post on various legal and business topics.

Clients for Life: How to Become a Trusted Advisor

What does it really mean to be a trusted advisor and why would you care? Well, when you’re a trusted advisor to your clients vs. just a “lawyer” they consult for one thing, one time… It really shifts everything about your law practice in a most wonderful, meaningful way. Because right now, you are probably taking clients on a one-off basis. What that means is that you are constantly in search of the next new client, spending money on marketing or doing tons of networking, hoping to get referrals. They come one by one and then you serve them, collect … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

4 Steps to Consistently Draw Media Attention to Your Law Practice

“People are sheep. TV is the shepherd.” ― Jess C. Scott, Literary Heroin (Gluttony): A Twilight Parody I’ll start with a story from a while back… It was a pretty normal Sunday for me. I woke up early for my morning run, prepared breakfast for the kids, and was getting ready for some much needed yard work. At 11am my cell phone rang and a CBS news TV producer was on the line: “We need you at the TV studio in one hour, for a breaking news story. Can you make it?” There was not much time for deliberation. I showered, changed, … Continue reading »

About the Contributor
Jacob Sapochnick
Originally from Israel, Jacob moved to the U.S. to pursue his LLM in International and Comparative Law. At his first law firm, he realized he was unhappy billing hours, working long weekends, and witnessing poor client etiquette. In 2004, he left his first Law firm job and started his own law office with no plan and no prospects. Now, he has built a seven-lawyer, 14-person immigration law practice with plenty of clients, using social media innovative practices to make it happen. He currently practices Immigration Law in San Diego, California.

10 Actionable Steps to Engaging More Prospects

It doesn’t matter whether you’re just starting out or you’ve been at it for a while, if you want to build a successful law practice, you’ll need to know how to turn prospects into clients and charge the fees that you deserve. When I first started my practice, finding a way to get my prospective clients to hire me was the biggest obstacle that stood between me and success. But, as you know, after much investment and learning, I turned my practice into a 7-figure revenue generating business. How? Well, over time (and with a whole lot of trial and … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

6 Steps to Turning Clients into Raving Fans (Who Refer You to Everyone)

The two most important systems in your law practice are your system for engaging new clients, and your system for serving those clients in such a way that they become raving fans. My last article laid out 7 steps to a great system for for engaging new clients in your law practice. Today’s article will focus on your system for turning those clients into raving fans by keeping the connection with them AFTER they leave your office. Think about it — once you have engaged your client, collected a check and signed engagement letter, then what? In most law practices, … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.