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Law Business Manifesto

Category Archives: Legal Marketing

From The Archives: How To Stop Marketing For Your Competition

When I first went out on my own, I thought getting new clients would be pretty easy. I’d go out and speak to some groups, they’d hear my message, and they’d schedule time to meet with me, and hire me. I was a pretty good speaker and it felt like it would be easy. But, it wasn’t quite that easy. I found that the people LOVED my talk and told me they would call me, but then they didn’t.  Understandable. They got busy, lost my number, forgot my name. There’s a million reasons. Right? On occasion, I’d run into one of those … Continue reading »

About the Contributor

Clients for Life: How to Become a Trusted Advisor *Updated*

Trusted-Business-Adviser

What does it really mean to be a trusted advisor and why would you care? Well, when you’re a trusted advisor to your clients vs. just a “lawyer” they consult for one thing, one time… It really shifts everything about your law practice in a most wonderful, meaningful way. Because right now, you are probably taking clients on a one-off basis. What that means is that you are constantly in search of the next new client, spending money on marketing or doing tons of networking, hoping to get referrals. They come one by one and then you serve them, collect … Continue reading »

About the Contributor

4 Steps to Consistently Draw Media Attention to Your Law Practice

news

“People are sheep. TV is the shepherd.” ― Jess C. Scott, Literary Heroin (Gluttony): A Twilight Parody I’ll start with a story from a while back… It was a pretty normal Sunday for me. I woke up early for my morning run, prepared breakfast for the kids, and was getting ready for some much needed yard work. At 11am my cell phone rang and a CBS news TV producer was on the line: “We need you at the TV studio in one hour, for a breaking news story. Can you make it?” There was not much time for deliberation. I showered, changed, … Continue reading »

About the Contributor
Jacob Sapochnick
Originally from Israel, Jacob moved to the U.S. to pursue his LLM in International and Comparative Law. At his first law firm, he realized he was unhappy billing hours, working long weekends, and witnessing poor client etiquette. In 2004, he left his first Law firm job and started his own law office with no plan and no prospects. Now, he has built a seven-lawyer, 14-person immigration law practice with plenty of clients, using social media innovative practices to make it happen. He currently practices Immigration Law in San Diego, California.

10 Actionable Steps to Engaging More Prospects

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It doesn’t matter whether you’re just starting out or you’ve been at it for a while, if you want to build a successful law practice, you’ll need to know how to turn prospects into clients and charge the fees that you deserve. When I first started my practice, finding a way to get my prospective clients to hire me was the biggest obstacle that stood between me and success. But, as you know, after much investment and learning, I turned my practice into a 7-figure revenue generating business. How? Well, over time (and with a whole lot of trial and … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

6 Steps to Turning Clients into Raving Fans (Who Refer You to Everyone)

raving fans 2

The two most important systems in your law practice are your system for engaging new clients, and your system for serving those clients in such a way that they become raving fans. My last article laid out 7 steps to a great system for for engaging new clients in your law practice. Today’s article will focus on your system for turning those clients into raving fans by keeping the connection with them AFTER they leave your office. Think about it — once you have engaged your client, collected a check and signed engagement letter, then what? In most law practices, … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

3 Reasons To Write A Business Plan For Your Law Practice (Even Now!)

business plan

Remember that class you took in your second semester of law school… The one where you carefully laid out your vision for how your law practice would look, feel, function and flow cash from one month to the next? Right. You didn’t have that class. You learned how to “lawyer” in law school. Running a law practice is an entirely different skill set, and it begins with admitting that there are things you don’t know. “Failure to plan, is planning to fail.” ~Benjamin Franklin Fortunately, these things are knowable, and the best part is, you can make many of the … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

Clients for Life: How to Become a Trusted Advisor

Trusted-Business-Adviser

What does it really mean to be a trusted advisor and why would you care? Well, when you’re a trusted advisor to your clients vs. just a “lawyer” they consult for one thing, one time… It really shifts everything about your law practice in a most wonderful, meaningful way. Because right now, you are probably taking clients on a one-off basis. What that means is that you are constantly in search of the next new client, spending money on marketing or doing tons of networking, hoping to get referrals. They come one by one and then you serve them, collect … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Law Firm Marketing: Engaging Your Prospects & Clients (How Not to Bore Your Audience to Death)

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Last time I talked about how it is essential to build a relationship with your prospects and clients. (Read that here) When someone first meets you, often they are not quite ready to buy from you. Unless you are able to create and keep a connection with them, you lose a potential client. Likewise, without having a way to stay in touch with current or previous clients, you are wasting a valuable opportunity to remain top of mind, while developing a stronger connection, credibility, and the likelihood of repeat business. It comes down to this—If you want more referrals from … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

4 Mistakes Stopping Your Law Firm’s Phone Ringing

4 Mistakes Stopping Your Law Firm's Phone Ringing

Last time we were together, I shared with you the 5 common mistakes lawyers make when it comes to engaging clients, and how to solve them. (Read that here) We got great feedback on the article (thank you, I love hearing from you) and one of the things I heard was — Alexis, thanks for the great tips about engaging more clients in my law practice, but what I really need to know is how to get my phone ringing. So today, I am sharing the 4 mistakes you are making and the secrets that will fix it. Mistake 1: … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Prospect Engagement: 5 Common Mistakes Lawyers Make & How to Solve Them

Prospect Engagement: 5 Common Mistakes Lawyers Make

When I was learning to engage clients, I thought it would be as simple as doing some speaking engagements in my local community, talking to my friends and letting them know I was now an estate planning attorney and clients would come rolling in the door. But, no, it wasn’t quite like that. Not at all, in fact. You know that though, right? You are likely facing the same thing. Maybe your phone is ringing, but you are not engaging the prospects who are calling. Maybe your phone isn’t ringing enough or at all. Either way, you have a solvable … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.