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Category Archives: Legal Marketing

The Genius of Scripts in Your Law Practice

The Genius of Scripts in Your Law Practice

One of the biggest complaints that we receive from lawyers is lack of engagement with prospects and clients.  Many lawyers find themselves hustling to get that next new client, and even though prospects inquire, they often don’t convert to a paying client.  Client engagement is one of THE most important ways to create a successful practice, and unfortunately we are not really taught this in law school. This is why it is a fundamental component of the programs that we teach our members.   Our client engagement  system is a detailed series of processes and systems that our lawyers implement … Continue reading »

About the Contributor
Alexis Neely
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Your Firm Story – A Key Client Engagement Tool

Your Firm Story – A Key Client Engagement Tool

One of the exercises we have all of our members engage in when they join us  is to re-write their “Firm Story.”  This is essentially the story of how they are different from other lawyers and law firms that gets told at the beginning of all talks and initial client meetings. And when done right, it shows the clients immediately why they want to hire you instead of anyone else. Telling your story to your prospects, clients and referral sources is a powerful way to connect and develop the “know, like and trust” factor which makes people want to hire … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

How To Get People To Attend Your Speaking Engagements

How To Get People To Attend Your Speaking Engagements

Looking for new ways to find clients is a common issue faced by most lawyers. One of our tried and true methods is by hosting public events or speaking at events that your target market already attends. Speaking publicly is one of the best ways to attract new clients and provide valuable education to the community at the same time.  Lawyers often ask us how to get people to attend their seminars.   Here is a list of the steps taken by one of our members to attract new clients to her hosted events: 1. Select a specific target group … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

How to Reach your Target Audience with Effective Blog Article Marketing

How to Reach your Target Audience with Effective Blog Article Marketing

During one of our recent coaching sessions, one of our member lawyers posed a great question about writing blog articles as a form of advertising. Is this an effective way to seek out new leads?  We certainly believe it is.   Writing articles about topics of interest to your prospects is a wonderful way to become a trusted legal expert and thought-leader in your community. However, there are a few important things to consider to ensure your blog marketing is effective. Whether you are writing articles at no cost for a specific website, for your website or paying for distribution … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

How to Do Estate Planning the Way Your Clients (and You) Actually Want

How to Do Estate Planning the Way Your Clients (and You) Actually Want

Some time ago, New Law Business Model hosted a webinar for the American Bar Association Young Lawyer’s Division about Why Estate Planning is the Best Practice Model for Young Lawyers. If you didn’t get to see it, you can watch that webinar here. During the presentation we shared a new model of estate planning that is an entirely different way of doing estate planning, and afterward, many viewers asked for more specifics and substantive guidance illustrating exactly what this model is and how they could do it. So, I’m going to lay out the specifics here for you, in detail. I … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

How To Wow Clients After They Have Hired You and Turn Them Into Raving Fans

How To Wow Clients After They Have Hired You and Turn Them Into Raving Fans

As lawyers, sometimes we focus so much of our time and energy on getting our prospects to sign on with us, that we forget to look at how to continue the relationship after the relationship begins. As a result, they walk out of our office after writing a big check, and promptly forget your name, or may even feel buyer’s remorse. Fixing this aspect of your practice can have a huge impact because you’ll start getting loads of referrals from your existing clients and that pays off many times over for your life and law practice. One of the most … Continue reading »

About the Contributor
Alexis Neely
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Is Event Sponsorship Right For Your Law Practice?

Oftentimes our members come to us asking about whether or not sponsoring an event would be worth their while.  Oftentimes, it is. If it’s the right kind of event and they are able to use our resources to make the most of it. Here are a few of our tips on how to determine whether it is worthwhile for your law practice to sponsor events and things to keep in mind when you do so: 1. Ensure the people attending the event are in your target market Many of our member lawyers attend expos and tradeshows using our marketing resources. … Continue reading »

About the Contributor
Alexis Neely
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

Do Not Overpay For Website Design. Do This Instead.

Do Not Overpay For Website Design.  Do This Instead.

Chances are, you have some amount of website shame. If you have a website, that is. And, if you don’t have a website, you need to get one set up asap, if you want to keep up in the marketplace. One of the biggest problems with website shame is that you might have a sense that your website sucks, but also not know exactly what to do to fix it. Or, you might be at risk of hiring an expensive company to fix your site, but then not get what you really need. Lawyer websites can sell for as much … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

3 Steps to Recapture Lost Time and Money in Your Law Practice

If you are like most lawyers, you spend a lot of time talking with people who know they need to engage with a lawyer, but haven’t prioritized it and taken action to hire you. Or, perhaps you are one of those who get hired, but your fees are, on average, much too low for you to provide a truly valuable service. If you’re having either of these experiences, you may worry that your law practice isn’t even viable with the rise of online, do-it-yourself legal services. If any of this sounds familiar, this could be the most valuable article you … Continue reading »

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

The One Law Practice System to Fix to Have a Law Practice You Love

The One Law Practice System to Fix to Have a Law Practice You Love

When I started my own law practice, I had no idea that it would be as hard as it was to earn the money I needed to support my family. After three years at a big law firm, commuting an hour each way, working long hours for someone else, I had visions of hanging my shingle, making a fantastic income, being home every night for dinner and living happily ever after. Boy was I in for a big surprise! The learning curve was huge and running my own practice was a lot harder than I ever dreamed, at first, and … Continue reading »

About the Contributor
Alexis Neely
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.