Looking for new ways to find clients is a common issue faced by most lawyers.
One of our tried and true methods is by hosting public events or speaking at events that your target market already attends.
Educating your community through presentations can be one of the best ways to attract new clients and provide valuable information to the community at the same time.
However, if not done correctly, it can also turn into a big waste of time that results in you doing more to market for your competition than to get any paying clients.
If you’ve ever done any speaking and heard “wow, that was great, thank you!” but then didn’t end up with paying clients, or if you plan on doing any speaking in your community, you must read this article and implement what you learn before your next speaking engagement.
First and foremost, stop marketing for your competition.
If you want to make the most of every speaking engagement, so it turns into paying clients, you’ll want to get this 7:53 audio program I recorded that will teach you exactly what to do at your speaking engagements
One of our lawyer members recently used the strategy I laid out for you in the 7:53 audio exactly and she had 32 people present in the room, every single one of them turned in their information to her indicating they wanted to hear from her again, 8 made appointments for Initial Consults (which we call Family Wealth Planning Sessions- on the spot), and another 16 said they wanted to schedule with her and asked her to follow up to do that.
That’s the kind of results you want from every speaking engagement.
Bonus: What to do after a successful speaking engagement
After the event, be sure to follow up, follow up, follow up… and be sure to have a plan in place to convert your hard-earned prospects into paying clients!
If you don’t, you are simply marketing for the lawyer down the street. The one they’ll end up hiring after they’ve heard you talk, you’ve educated them, and then they promptly forget about you and hire someone else.
You will need to have a plan to make sure that doesn’t happen! Without a system in place on how you will properly engage your prospects you will end up losing prospective clients, and that would be an unfortunate waste of the time and money you invested to get them interested in the first place!