You wouldn’t be reading this if you didn’t want to make a change in your life and law practice.
Yet, I’m guessing that you haven’t yet taken many actions to make that change. Am I right?
Or, maybe you have made some changes, but you want to make more…Of course you do!
The traditional law practice model we were all taught is simply not conducive to having a life you love.
And, it doesn’t even allow you to serve your clients in the highest and best way possible.
You know it. They know it. But few people know what to do about it.
And, I can tell you that if you are reading this blog, and you are not making the changes you need to see in your life, by choice, you will be forced into making them by life itself.
You see, Life truly is -for- you, and it will not let you get away with unsustainable reality for long. So that means if you are working way too hard, not making enough money, or not serving your clients in the highest and best way, and you do not choose to change it… Life will serve you up a gift in the form of a crisis and force you into change.
It could be a health challenge. It could be a relationship challenge. It could be a financial challenge. But one way or another, if you do not choose to make a change in the unsustainability of your life and law practice, Life will ‘force’ it.
And, I can promise you this: choosing to make a change is much better than being forced.
You might be saying to yourself, “okay, okay, I choose it! I’ve wanted it, but I don’t know how to make it happen”.
Yep, I get that. And, I’ve got a secret for you that’s probably the #1 way that I’ve accomplished all that I have over the years.
I learned how to force myself.
I didn’t realize this was a “thing” until I was on the phone with my co-host on the podcast I am launching soon, and we got to talking about things, as we do.
As it turns out, he is building a media campaign for a new book called Willpower Doesn’t Work, by Benjamin Hardy. And, in this book, Benjamin teaches about something called “forcing functions.”
“Forcing Functions” describes the activities we CHOOSE to do because they force a whole lot of other things to happen.
For example, I recently forced the change in our business model that you might have heard about. I’ve known I needed to do it for years. I had to stop the monthly “buy now on the webinar” at a discount strategy that we were using to sell our programs. I knew I had to do it and switch to a model where every lawyer who enrolled with us would go through an education and vetting process.
But I was scared. And it seemed really hard to make a change.
And I. Just. Wasn’t. Doing. It.
Month after month, year after year, I didn’t make the change. You know what I mean? I bet you do.
So this past January I forced my hand by investing $9,000 in a program that I knew would light a fire under my butt. That investment forced the change I never would have made on my own, and now we’re doing it! If you’ve been following for some time, you know this is the last month we’re offering our programs on a discounted basis, and without you talking with one of our law business advisors.
I did something similar back in 2006 when I first began to teach other lawyers. I kept trying to figure out how to do it on my own, but it wasn’t until I invested in a $3000 live event and then a $30,000 1:1 coaching engagement that I ended up making the change.
All of these investments were “forcing functions”. I took an action that forced me into making the change I wanted to make.
Now, here’s the thing, can you force yourself without making a significant investment?
Maybe. But it depends on where you are in your life and law practice.
For example, when I was working at the big firm, and collecting the 6-figure paycheck and had never spent a penny on myself, and I was still entirely in the employee mindset, hiring a coach for $350/month was a HUGE leap for me.
Fast forward to 2008, and it took making a $100,000 investment in a mastermind to get me to do the things I wouldn’t have done otherwise. One of those things was creating my LIFT Foundation System program (teaches lawyers and their clients about the legal, insurance, financial and tax systems that are necessary for ultimate business success). There is no way I was ever going to teach a program on legal, insurance, financial and tax systems. I was so resistant to that! But, the accountability of the women in that mastermind forced me to do what I otherwise never would.
So, what will it take to “force” you to do the thing you know you need to do to create a sustainable life and law practice?
We’re raising the investment in our programs next month with the hope and intention that a more significant investment will force more of the lawyers who enroll with us to make the change that we know pays off for them (and their clients) for the rest of their lives.