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Law Business Manifesto

How to Prove to Yourself It’s Not the Economy

I see far too many lawyers giving up on themselves and the success of their practices, blaming it on the economy.

But I know it’s not true because I see lawyers all over the country, in big towns, small towns and in between towns being successful under the exact same economic conditions.

I also know that if you are blaming the economy for your troubles, you aren’t just going to believe me when I say “it’s not the economy, silly.”

So, for you, I have a leetle experiment. Please do it. It will change everything for you.

We need to break you free of this thinking that is holding you back from what you really want.

Okay, here’s experiment #1:

Go on Yelp and look up the most popular expensive restaurant in your town.

Here in Boulder, that could be the Chophouse or maybe La Frasca.

Then, at 8p on Friday or Saturday night, go there and eat. (Better call for a reservation now.)

I know you don’t think you can afford it. But, you cannot afford not to do this. (Plus, you will really enjoy the meal.)

While you are there, look around at all the people spending $100-150 or more on a night out.

These are all people who need what you have to offer. They are not stopped by the economy. They are doing business, growing their families, engaging in life.

And they will want your services when you stop blaming the economy and start focusing on how you can educate and serve all the people in that restaurant and everyone they know.

Bring a pad of paper and pen (or an iPad or smartphone) with you to dinner and take notes on all the ideas you will generate while you are there.

And when you get back, write to me here in the comments and share your experience.

I can’t wait for you to discover, it’s not the economy that’s keeping you from building the practice you’ve always wanted.

Do the experiment. Report back.

PS – have you read our all new, updated Law Business Manifesto: Liberating Principles for Enlightened Lawyers? Get it here.

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

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  1. Robin @empowermentdiva
    December 6, 2012 at 10:58 am

    This is an exercise. This is not the Bible of Law. This is great as it opens your mind to the thought of not being a victim and blaming things outside of you for your lack of success. However, in our writing everyone is not going to get the meat of the writing nor will they agree and this holds true to those in this field or others. Let it empower those whom it empowers and the rest, move forward. Thanks for sharing.

    • Joie Lake
      March 27, 2013 at 7:01 am

      The article applies not just to the practice of Law, but the Law of Attraction which has applications to any segment of life. It’s interesting to sit and see people tell someone why their idea won’t work, isn’t it?

  2. Pamela Parker
    December 6, 2012 at 5:16 pm

    Perry, you misunderstood the point. The exercise isn’t to see how well the restaurant is doing, it’s to see all the people who have enough money to drop $150 or so on one dinner. There are lots, and they could spend money on your services. Even with the economy down, there are people who spend money. Now, how can you position yourself to be the one they are spending the money on?

  3. Mari-Lyn
    December 29, 2012 at 11:52 am

    If you de-value money and start to look at how you can take advantage of opportunities there are. Start by saying YES, even if you don’t want to do it, say YES anyway. If you need a reminder watch the movie “Yes Man” with Jim Carry.

  4. Caryn Connolly
    January 5, 2013 at 7:01 pm

    I can see how all of the attorneys out there are missing the mark. They can’t even see the connection between two unrelated industries, let alone the thought processes that are being discussed here. Law of Attraction, guys. Learn it. Be it.

  5. Joel
    January 23, 2013 at 6:23 pm

    Even if this idea as presented isn’t your cup of tea, surely you can think of a way to take the idea and make it yours to develop ways to grow your business. you didn’t spend all that time, effort, and money to NOT be a professional or to find ways to make excuses. Now go find ways to serve people and the money will follow!

    • Alexis Neely
      January 29, 2013 at 8:27 am

      Right on Joel! 🙂

  6. Amy Barnes
    January 27, 2013 at 11:16 pm

    As a client of a few attorneys, I take careful note of the types of cases and refer cases that could possibly qualify, plus the “interesting” ones I see around the community, to the attorneys I know who have “spots open” on the case load.

    By handing your client extra cards at each visit, this allows the client to thank you by referring your services to friends and family <3

    I am now studying for a possible career as a paralegal because my attorneys have inspired me and encouraged me to look beyond my situation.

    • Alexis Neely
      January 29, 2013 at 8:28 am

      Hey, Amy, we always are looking for go-getters like you to serve our lawyers. You may want to check out this: and we can train you in the New Law Business Model. We’ve got lawyers looking for people trained to help them execute what we teach.

  7. Glen
    March 6, 2013 at 5:07 pm

    Thanks for the article. It is good to read about new ideas on marketing the practice of law or changing ones attitude. I like the comments of Lana about taking personal responsibilty for our own success or failure. I like to work on new ideas. Implimenting a positive mindset through self talk and improved self esteem are also important. Believing in yourself is good. Confidence. If you want to be successful, then think like a successful person. Be what you want to be. Aim for success.

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