Ah, a very common challenge for new attorneys just starting out these days. The first thing you want to do is choose a practice area you are going to focus on and a specific client market you are going to focus your energy on. I mentioned focus twice in the last sentence because when you are starting your law practice with very little money, focus is your best resource.
Far too many lawyers open their doors and think they’ll succeed by taking any prospect who walks in the door, happily. It’s counter-intuitive, but that will actually impede your progress. You will find far more clients when you select one group of people to target as potential clients and then market to them so they know you and want to hire you.
Once you do that, find out where the people you want to serve are already gathering for meetings, to hang out, to learn, read, relax, exercise, make money — and be there.
Whenever possible do everything you can to get in front of these folks and speak about what you do and how you can help them. Speaking to groups of your ideal prospects is the single best way to get new clients for your start up law practice as inexpensively as possible.
The key is to make sure that every speaking engagement pays off with phone calls to your office and not just with pats on the back at what a great job you did or even worse results in you marketing for your competition.
You can read about how to stop marketing for your competition here.