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Law Business Manifesto

From The Archives: 3 Insurance Pitfalls That Can Put Your Law Practice At Risk

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In 2011, I had to deal with a house fire that destroyed my entire home. Traumatic as that was, I learned some valuable lessons from that experience. So many, in fact, that they cannot easily be covered in just one article. For  today, I’d like to expand upon some all too common insurance pitfalls that could be putting you and your practice at risk if you ignore them. 1. Separate Coverage Is Needed For Business Property At Your Home One thing I’ve learned about insurance that surprised me is that most homeowner’s policies (including mine) have limits on how much business … Continue reading »

About the Contributor
Denise Gosnell
Denise Gosnell is an attorney, 8-time author, and entrepreneur. Through her law firm, Gosnell & Associates, P.C., Denise focuses on providing recurring legal services to information publishing, training, and tech companies to help clients grow their company's value through the proper intellectual property and other protections, while also reducing the biggest operating liabilities.

6 Ways To Grow Your Law Practice With Content Marketing *Updated*

6 Ways To Grow Your Law Practice With Content Marketing  *Updated*

There are ways to leverage content marketing that can help you grow your law practice. What is it? Content marketing involves creating and posting helpful, valuable content online, while increasing exposure, credibility and awareness for your business. It also serves to engage with your audience, be that current clients or potential clients. Examples of content marketing include submitting articles, blog posts, photos, videos, or podcasts to various types of online sites and publication channels. One reason why content marketing is such a valuable tool is because it can be a “free” (or certainly low cost) way to advertise your business. However, content … Continue reading »

About the Contributor
Denise Gosnell
Denise Gosnell is an attorney, 8-time author, and entrepreneur. Through her law firm, Gosnell & Associates, P.C., Denise focuses on providing recurring legal services to information publishing, training, and tech companies to help clients grow their company's value through the proper intellectual property and other protections, while also reducing the biggest operating liabilities.

How To Combat the #1 Killer of Productivity *Updated*

How To Combat the #1 Killer of Productivity  *Updated*

I tend to be a perfectionist by nature. It is my natural instinct to keep working on a project until it is as good as it possibly can be. Maybe you can even relate to this yourself? Over the years as a business owner, I’ve learned that perfectionism is actually the #1 killer of fast business growth. In today’s tough business landscape, you have to be able to change and implement fast. And if you get stuck trying to make every single project perfect, you will generally only achieve a small fraction of what you could have accomplished during that … Continue reading »

About the Contributor
Denise Gosnell
Denise Gosnell is an attorney, 8-time author, and entrepreneur. Through her law firm, Gosnell & Associates, P.C., Denise focuses on providing recurring legal services to information publishing, training, and tech companies to help clients grow their company's value through the proper intellectual property and other protections, while also reducing the biggest operating liabilities.

You Don’t Need to Work 60-80 Hours a Week to Have Good Revenues

You Don’t Need to Work 60-80 Hours a Week to Have Good Revenues

Now that you’ve read the title, I know what you’re thinking.  You’ve worked for a large firm, so you know that I’m wrong.  You are a litigator and know there’s no way to make good money if you aren’t making your billable hours.  But here’s a secret – the billable hour model is the reason you’re not taking home your hourly rate.  Certainly, there are areas of law where you have to bill hourly.  However, estate planning is not that area.  Estate planning lends itself to the flat fee model.  This is because the client does not care how many hours … Continue reading »

About the Contributor
Geoff Hoatson
New Law Business Mentor, Geoff Hoatson grew up in Central Florida, and attended law school at Emory University in Atlanta, specifically because of its estate planning reputation and faculty. When it came to protecting families and their legacies, he wanted the best education that he could find. He focused intensively on estate planning and related specialties before graduating and returning to Florida to begin helping the families there. He left his Orlando firm with no clients and no strategy and started the Family First Firm 2009, so that he could focus on helping families in the way that he wanted. He’s helped countless families achieve their goals through their planning and gain peace of mind by protecting the legacy they’ve built. Along the way, he developed a successful and thriving family law practice, but estate planning and asset protection has always been his first love.

From the Way Back Archives: How to Turn Your Fear Into Faith and Take Your Law Practice to the Next Level in 2016

From the Way Back Archives: How to Turn Your Fear Into Faith and Take Your Law Practice to the Next Level in 2016

Back at the end of 2008, the economy was crashing and lawyers were scared.  I recorded this training with my mentor, Dave Dee, to help lawyers turn their fear into faith. I’m sharing it now because as I talk with lawyers regularly, I hear that even though our economy has substantially recovered 7 years later, so many lawyers are STILL in fear.  And everything Dave and I spoke about in this training is still 100% relevant to you today. In the audio training, you’ll hear … the single biggest thing you can do to make your law practice marketing effective … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Clients for Life: How to Become a Trusted Advisor *Updated*

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What does it really mean to be a trusted advisor and why would you care? Well, when you’re a trusted advisor to your clients vs. just a “lawyer” they consult for one thing, one time… It really shifts everything about your law practice in a most wonderful, meaningful way. Because right now, you are probably taking clients on a one-off basis. What that means is that you are constantly in search of the next new client, spending money on marketing or doing tons of networking, hoping to get referrals. They come one by one and then you serve them, collect … Continue reading »

About the Contributor

4 Things You Need to Do to Increase Your Revenues

4 Things You Need to Do to Increase Your Revenues

You’ve done it – you finally opened your own law firm.  However, now you’re knee deep into it you are wondering, “is this is it”?  The monthly overhead, silent phones, empty calendar.  Is this what “lawyering” is supposed to be like?  Fortunately, the answer is no.  I was there not even 3 years ago.  I finally decided that I needed to make some changes and get out of the “is this it” place I had found myself in.  After implementing those changes, I drastically increased my bottom line and they allowed me to start loving my law practice.  So what … Continue reading »

About the Contributor
Geoff Hoatson
New Law Business Mentor, Geoff Hoatson grew up in Central Florida, and attended law school at Emory University in Atlanta, specifically because of its estate planning reputation and faculty. When it came to protecting families and their legacies, he wanted the best education that he could find. He focused intensively on estate planning and related specialties before graduating and returning to Florida to begin helping the families there. He left his Orlando firm with no clients and no strategy and started the Family First Firm 2009, so that he could focus on helping families in the way that he wanted. He’s helped countless families achieve their goals through their planning and gain peace of mind by protecting the legacy they’ve built. Along the way, he developed a successful and thriving family law practice, but estate planning and asset protection has always been his first love.

4 Steps to Consistently Draw Media Attention to Your Law Practice

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“People are sheep. TV is the shepherd.” ― Jess C. Scott, Literary Heroin (Gluttony): A Twilight Parody I’ll start with a story from a while back… It was a pretty normal Sunday for me. I woke up early for my morning run, prepared breakfast for the kids, and was getting ready for some much needed yard work. At 11am my cell phone rang and a CBS news TV producer was on the line: “We need you at the TV studio in one hour, for a breaking news story. Can you make it?” There was not much time for deliberation. I showered, changed, … Continue reading »

About the Contributor
Jacob Sapochnick
Originally from Israel, Jacob moved to the U.S. to pursue his LLM in International and Comparative Law. At his first law firm, he realized he was unhappy billing hours, working long weekends, and witnessing poor client etiquette. In 2004, he left his first Law firm job and started his own law office with no plan and no prospects. Now, he has built a seven-lawyer, 14-person immigration law practice with plenty of clients, using social media innovative practices to make it happen. He currently practices Immigration Law in San Diego, California.

How Being a Door Lawyer is Killing Your Chance at Success (Part 2)

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In last week’s article I shared with you how taking every case that comes your way is hurting your law practice and your life. I also shared with you how to build out your law practice business model, if you don’t want to give up the variety of working on many different types of things, but you still want to be able to use systems to take control of your calendar and only work with clients you love. Today we’re going to mainly address the door lawyer who would really prefer less variety (but as promised, we’ve got your variety … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

How Being a Door Lawyer is Killing Your Chance at Success

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A few years ago, Jill Gregory was a door lawyer. What that meant is that she took any kind of case that came in the door. She thought she had to, in order to pay the bills. That also meant she had to work all the time because she really couldn’t build any systems. When every client that comes in wants something different, there’s not much to build a system around. And worst of all, Jill didn’t necessarily feel she was always doing her best lawyering that way. Because she was always needing to learn something new to serve each … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Why Law School Failed You

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It isn’t your fault.  You bought the fairy-tale story that the law schools were selling.   You went to law school with the intentions of joining a large firm, just like countless law students before you. You would make a great living and work on cases that garnered national attention.   However, when you graduated, you realized that reality was nothing like the fairy-tale you’d imagined.   If you went to a large firm, you probably were compensated better than your classmates.  Yet if you compared what you were paid to the amount of hours you put in, you were … Continue reading »

About the Contributor
Geoff Hoatson
New Law Business Mentor, Geoff Hoatson grew up in Central Florida, and attended law school at Emory University in Atlanta, specifically because of its estate planning reputation and faculty. When it came to protecting families and their legacies, he wanted the best education that he could find. He focused intensively on estate planning and related specialties before graduating and returning to Florida to begin helping the families there. He left his Orlando firm with no clients and no strategy and started the Family First Firm 2009, so that he could focus on helping families in the way that he wanted. He’s helped countless families achieve their goals through their planning and gain peace of mind by protecting the legacy they’ve built. Along the way, he developed a successful and thriving family law practice, but estate planning and asset protection has always been his first love.