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Obama’s Email Campaign Proves: Ugly Sells

If you are like most lawyers, you really do not like traditional direct response marketing and you are definitely not using it.

Too many emails.

Ugly pages with highlights, underlines and crazy formatting.

It’s too unprofessional.

Lawyers are different.

I’ve heard it all from lawyers who are afraid to use traditional direct response marketing to reach their clients because it’s just too ugly.

Well, details released today from Obama’s fundraising team confirm: ugly, casual, personal and direct works.

Another surprise to the Obama team was that the mild use of profanity was a huge hit. Yep, people do like it when professional people curse.  I can confirm that from my own email marketing to entrepreneurs.  I get the most response when I drop the “F” bomb.

But, you need to know your audience.  Very likely, dropping the “F” bomb would be too much for you and you can just sprinkle in a little “Hell Yeah” every now and again.

The point here is this:

Direct response marketing works.  Obama used it to huge success in both of his campaigns and if you aren’t using it in yours, ask yourself why.

If you want to learn to use direct response marketing authentically and specifically for lawyers, check out our Perpetual Marketing Machine and Client Attraction System for lawyers programs.

We’ll guide you step by step so you don’t have to wonder how to do it right for you and the people you serve.

About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

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