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Law Business Manifesto

The One Practice Area That Is Surprisingly Perfect for Most Lawyers — And Too Often Overlooked

familyTo start off, this advice is NOT intended for every lawyer.

It’s not for you if: you’re happy working in Big-Law, or if you love adversarial challenges like you get in litigation, personal injury, and insurance defense, to name a few.

Nor is it for you if you love your current business model of trading time for money, hourly billing, piles of paperwork… constantly stuck on the marketing merry-go-round, and the cash-flow rollercoaster.   

The lawyer I’m talking about here dreams of doing and being more.

You long for meaningful – and lucrative – work, that makes a real difference in your clients’ lives… and you want to be known as the go-to lawyer in your community, who truly helps your clients.

And when you’re not focused on making a difference with your work, you love enjoying enough time off throughout the year to spend time with your family, to travel, and create the life you love.

Which lawyer are you?

If you’re the second kind of lawyer—the one who wants to make a positive difference in your clients’ lives, while creating a lucrative law practice, and living the life you love—focusing on this practice area (or adding it on to an already existing practice in which you serve people in another practice area) is perfect for you.

Estate planning an area of law which lets you…

  • Meaningfully serve clients, who you love and who love you back
  • Contribute real value to your community… and become THE go-to lawyer for families and small business owners
  • Create legions of raving fans and tons of referrals
  • Integrate your work and lifestyle with your deepest values
  • Use systems to run your practice… instead of working more hours
  • Add a new revenue stream to your existing practice (or start new) within a few weeks
  • And, once and for all… Focus on serving PEOPLE, instead of on creating form documents

But I didn’t always have the answers I’m about to give you. In fact, I almost abandoned the practice of law myself because I didn’t.

Several years ago, after building two million-dollar businesses–a law practice and a law business coaching practice—I was having a mid-life crisis. (Or, as I like to call it – a “Spiritual Awakening.”)

I had moved to a farm in Colorado. And almost every day, I contemplated leaving the law business altogether.

That’s when, with clear eyes, I witnessed the power of what I’m about to share with you.

One of my close friends, Martha Hartney, had just graduated from law school, ready to embark on a child advocacy career path as a Guardian Ad Litem.

I had met so many lawyers like her before — graduating law school, brimming with passion to pursue her dream to serve the public in a deep and meaningful way.

Only I knew — from seeing hundreds of law school grads before her — she was about to embark on the surefire path to burnout and exhaustion. And not only that, the financial and time freedom she desired would be a long way off, if not impossible altogether.

I urged her to consider, instead, an alternative…

What I said to her was this:

The traditional law career path, even in child advocacy, is a dead end. Instead, let me guide you to build an estate planning practice the way I did it in my own office. It is THE most effective way to serve clients deeply and meaningfully- while also creating a life and income you love.”

Estate planning? No way, too dryI don’t want to just serve rich people.” she said at first. My friend was skeptical, of course. But I stuck with her.

It ended up taking a big leap of faith on her part, but she finally said, “Yes!

And off she went… Armed with all the systems I created when I built my own million-dollar estate planning practice – and my watchful guidance, of course.  She indeed built her new estate planning practice. Before long, the new practice was thriving.

My friend, a recent law school grad and new practice owner, was serving families, making a real difference in their lives, and absolutely loved by the people she served. She was even receiving invites to her clients’ graduation parties and family events.

And with the new financial and time freedom, she never looked back.

But here’s the most remarkable thing.

Her experience is not unique. I’ve seen it in my own practice, and with the hundreds of other lawyers I’ve worked with over the years.

It just takes knowing how, and where, to start. And that’s the easy part, once you find that guidance.

What makes estate planning the best practice area for just about every lawyer?

You work with clients who truly adore you

When you are doing estate planning the right way (not just a “forms and docs” practice), you know you are making a big impact in your clients’ lives because they are thanking you, sending you flowers and gifts, and inviting you to family functions. You can see the impact you are making in their eyes, their deep breaths of relief, and it feels so good.

Your whole community benefits from you

This isn’t the old way of doing estate planning – it’s NOT serving the top 2-3% of the population with advanced tax planning. When you follow our way of estate planning (or as we call it, “Legal Life Planning”), you’ll be in demand (and highly valued) by 90% of your community.

Your work integrates completely with your lifestyle

You make your own schedule. You decide when and how much you work. And how much you make. With the right systems in place…

It’s systematizable

You work reasonable hours, while systems handle your practice’s day-to-day operations (think marketing, client service, administrative, etc.). When my practice reached a million dollars a year, I was at the office only 3 days per week. And yet, we were making a great difference in our clients’ lives.

It’s lucrative

When you price and package your services properly in an estate planning practice, your average fees are $3,000-$3,500 and quite often even more. It doesn’t take that many new clients a month to hit your revenue goals.

Could you be our next success story?

We have been working with hundreds of lawyers who have seen phenomenal results after applying what we taught them.

Amie Mendoza is one of them.

Amie entered the law business as a door lawyer, taking any case that walked in her door and working harder than she ever had before. After less than a year of running her own practice, she was miserable, burning out fast, and even considered closing shop.

Then, with our guidance, systems, and coaching, she was able to transform her practice – and within just a few months. Now, she serves clients she absolutely loves every day.

And her law business?

In the first year, her revenues quadrupled. She works only 4 days a week in the office. And she’s expanding her business rapidly.

I mention Amie’s situation because lawyers’ situations usually aren’t this bad when they come to us.

But if Amie can do it – you can too.

You can listen to Amie’s full story here.

Ready to create the life and law practice you’ve always dreamed of?




About the Contributor
Alexis Neely is a bestselling author and has been a frequent guest on numerous network talk shows and news broadcasts. After graduating first in her law school class from Georgetown Law, Alexis clerked for Senior Judge Peter T. Fay on the 11th Circuit Court of Appeals and then began her career at the #1 AmLaw rated firm of Munger, Tolles & Olson. She went on to build her own law practice into a million dollar a year revenue generator within just three years by creating a revolutionary New Law Business Model you’ll hear about on the call. She is a leading expert on teaching lawyers how to attract more clients, engage those clients at higher fees,* and to serve those clients using this completely different law business model. Lawyers using Alexis’ systems report far more happiness, bigger bank accounts, and that they love being lawyers again.

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