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Statistical Evidence Of Happier Lawyers

We’ve seen some comments on various media streams lately that imply (or directly state) that…

Being a lawyer requires a resignation to working too hard for too little money. Being “happy” isn’t part of the deal. Like, ever.

Of course, if you know anything about us, we not only don’t believe that, we actively work against it. We believe you should not only love being a lawyer, but that you can. Of course that means different things to different people, so let’s just combine all those elements under that one loaded word: happy.

In this article, you’ll see statistical evidence that you can increase your current baseline of happiness in your practice by approximately 50% in under 6 months.

Hopefully your B.S. detector is powered up and scanning every word here because what I’m about to share requires a thorough investigation and healthy dose of skepticism.

{Unless you’re one of those lawyers flatly committed to being miserable no matter what I share with you. (Sorry, but they do exist.) But beware! There’s danger on that path (depression and even suicide). But it doesn’t have to be that way. And we aim to participate in that journey as much as possible, and prove it.}

Fortunately, not every lawyer is willing to endure decades of cursing their lot in life and quietly dwindling away. Or, on the other extreme, abandoning their law degree to seek fulfillment in a completely different career path (to probably make far less money than they’re capable of, with all the law school debt still overhead).

Before you read any further, I want you to pause and jot down two numbers:

  1. On a scale of 0-100 (with 100 being the highest), How Much Are You Loving Your Law Practice?
  2. What is the Average Fee you charge for your services?

Got those written down? (This article is written with lawyers committed to loving their practice and the lifestyle it affords in mind. So, if you consider yourself committed… grab a pen and write down your current scores. Confront the brutal facts. Begin the process of growth. You’ll be glad you did.)

Excellent. Now, write down where you’d like those two numbers to be. 1.) ?  2.) ?

Congratulations. What you’re about to read is the statistical evidence of happier lawyers who are making a great living doing work they love. If you’d like to count yourself among the few who make the leap, we’d welcome your participation in our study. More on that later.

The statistics referred to in this article come from a longitudinal study of over 100 lawyers. These lawyers have made a dedicated investment of time and capital to develop their law practice into something they genuinely love.

We measured three key performance indicators in our study: happiness, average fees and client engagement rates.

On a monthly, rolling basis we’ve measured the self-reported happiness of each lawyer by asking a simple, gut-level question, “How Much Are You Loving Your Law Practice?” on a scale of 0-100 (with 100 being the happiest.)

The average initial Happiness score for lawyers participating in our study is around 50% of what they believe possible for themselves.

By month 4, with the support of coaching and training focused on improving their systems for marketing, engagement and service, along with hiring and training staff to support them in doing more of what they went to law school for, and less of the repetitive, administrative or otherwise less exciting work required to run a successful law practice, that average score of 50% increases to over 70%.

Quite naturally in every Mastery Curve there is a plateau and even a falling back as practitioners tend to coast after an intensive uphill push — which we see around Month 12. (This is so predictable that Seth Godin wrote a book about it called “The Dip”.)

Some lawyers take this as their cue to quit. But for the lawyers who know there is more (and have support), they gear up and create leverage to go even further, reaching levels of growth parallel to the initial 4-month acceleration by Month 16. As you can see, these lawyers indicate a Happiness level heading up over 85%.

This alone is impressive, and for many lawyers, inspiring. But the promise of loving their law practice is not enough to begin the uphill climb.

Investing in coaching, training, systems, marketing, hiring and infrastructure is a serious commitment. Without a proven return on investment there’s truly no reason to trade thousands of dollars a month (which many lawyers simply don’t have the way they are currently operating) for a shot at happiness.

In fact, the two ideas cannot operate exclusively. There must be a commensurate increase in income to sustain the increase in Happiness or the overall eco-system is not sustainable. It’s just not possible to be happy as a slave to your law practice.

So, with our second metric, we measure the average fees these lawyers are charging for their services.

As you can see in the graph below, the average fee for lawyers at the outset of our study is around $1,200 and within 6 months that average fee has more than doubled.

Now, it’s hard to deny that making more money isn’t at least partially connected to actually engaging clients. Yes, we’ve tracked how the proper systems and support has affected those numbers, as well.

What we see is that the number of clients engaged (so turning a prospect into a signed client) also rises from an average of 20% to a whopping 97.5%, culminating in a total monthly income that is conservatively 30-50% higher, overall. But we frequently see it “doubled”, as well.

Can you imagine if your monthly revenue AND your overall satisfaction with your practice shot up by 30-50% in just 6 months of focused, committed growth? Doubled?

{Again, these are real numbers that you can watch us adjust on a quarterly basis at our website.)

What makes these lawyers special is not where they went to law school, or their GPA, or their location, gender, race or family background.

What makes these lawyers special is that they made a decision to take action. They invested in themselves and they followed through.

They committed to a program of focused growth that includes each of the critical systems in their practice and when they hit challenges, they seek the counsel and support of coaches and a community of lawyers who are climbing the same hill along with them.

They saw a need to change. They took steps to change. They found something that could work for them, and did the work required.

If this kind of growth interests you, please reach out and let us know. You don’t have to do this alone. In fact, you’ll never pull it off without support. We’re here to do that. In fact, if we know that someone else can support and serve your needs better, we’ll tell you that and get you started on that road.

But know this, without a doubt: It’s definitely possible to be happy in your practice, with your schedule AND your income… And you deserve that.

If you’d like to kick-start your happiness turn-around by adding on or switching to a practice area that can add $3-5000 to your revenues with just ONE new client, or $240K/year while STILL having a practice you love, doing work you love for clients who deeply appreciate you…



About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

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