When I started my own law practice, I had no idea that it would be as hard as it was to earn the money I needed to support my family. After three years at a big law firm, commuting an hour each way, working long hours for someone else, I had visions of hanging my shingle, making a fantastic income, being home every night for dinner and living happily ever after.
Boy was I in for a big surprise!
The learning curve was huge and running my own practice was a lot harder than I ever dreamed, at first, and primarily because what I had learned from other lawyers about how to build my law practice had me digging myself deeper and deeper into a hole I wasn’t sure I could ever climb out of.
I was networking constantly, but then the people I met who said they needed my services either didn’t come in and meet with me, or if they did, didn’t hire me.
I even did speaking in my community, and got rave reviews, but then very few booked my free initial consultation I was giving away. And, when they did, they always had to think about it, or weren’t sure if they wanted to move forward.
When I looked at what the other lawyers in the office I shared were doing, it was the same. They were working all hours of the day and night, even weekends, just like the lawyers who had been at the big law firm I came from. But they weren’t doing it because law firm management made them, they were the management! They were doing it because they had to in order to make ends meet.
No one told me it would be like this!
I was hardly ever home for dinner. My family suffered and I was miserable. I came very close to throwing in the towel and leaving law altogether.
Thankfully (for you and me both!) I stuck it out, figured out what the problem was and found a solution instead.
With the help of some very savvy (and, quite frankly, very expensive) business consultants who served entrepreneurs outside the field of law, I discovered that the whole law practice model I was operating under was broken and there was one key system that would fix the whole thing.
By using some of the same strategic practices utilized by successful entrepreneurs in other non-legal professional services practices, I created a law practice that allowed me to align my life with the law practice I had dreamed of having when I decided to hang my shingle in the first place.
It took identifying and fixing one key system.
By fixing this one key system, I grew my fragile, struggling law practice to a million dollar a year law business in just three years.
And you can too. I’ve since trained hundreds of other lawyers to use this system to build multi-6 and 7-figure practices of their own, and if you’d love to fix your law practice problems and have a business you love and can count on for consistent cash flow, I hope you’ll take what I am saying here very seriously.
It all starts with the way you are engaging clients.
The traditional model teaches you to give away free initial consultations, and talk about your legal services in a way that has most people, frankly, afraid to come in and meet with you.
If they do make an appointment, they are likely to not keep it, or at the end of it, have to think about, or shop around to see if they can find the same thing you provide at a lower price.
It’s so frustrating to know that you have exactly what your prospects need, only to lose them before you have a chance to ever prove your value.
It’s even tempting to think you’ve got a marketing problem. But it’s not that at all.
In fact, the more marketing you do with the traditional model, the more you work, and the less you earn.
What we have here is a problem with the way you are talking about your services when you are marketing, networking or speaking, the way you are setting your appointments, giving away your time, and quoting your fees.
The solution isn’t more marketing with a broken model. It’s to change up your client engagement system.
Here are a few examples that illustrate the broken model quite clearly:
How would you invest your marketing time and energy
knowing you’d have that kind of payoff?
When you fix the way you engage clients in your law practice (from the very first conversation), everything changes for the better.
- You will be able to count on steady cash flow and hire support. Or, if you already have support, you’ll know you can pay them without stress or worry.
- You will be happy to invest time, energy and money in marketing your law practice, knowing your efforts at reaching your ideal client and have them look forward to meeting with you are paying off.
- Best of all, you will gain complete control over your schedule so you are able to decide exactly how much you work (and when!) based on how much money you want to make and how much support you want to have in your law practice.
Since selling my million dollar law practice, I have helped hundreds of lawyers to build their own multi-6 and 7-figure law practices by fixing this one system.
Clearly not every lawyer we work with has the same goal. Some want a $500,000 practice or even a more modest $250,000 a year practice. The best part about fixing this one system in your law practice is that you get to decide how big or small your law practice is. You set your money and time goal and then your client engagement system gets you there.
Like, Robert Galliano. Robert practiced law for 25 years and thought I couldn’t teach him anything new. He had been getting my emails for several months, but ignored them until …
Robert went on to message me a little later to give me an update, “Because of you, we work with clients only 3 days a week, and are able to enjoy life. I use your system every day and I am proof that it works.”
Our system is now Robert’s system…
…as well as Tracey’s system. And it can become your system as well.
Tracey Ingle practiced Estate Planning and Elder Law for about 10 years before putting our system in place. “The CES changed my life. It allowed me to double my fees overnight and gave me the confidence to deliver.”
Our Client Engagement System works. In fact, we guarantee it.
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