If you are not a million dollar law practice owner and you want to be, you might be spending a lot of your mental energy wondering what it takes to get you from where you are to where you want to be. I’ve been thinking about this a lot lately. I meet a lot of lawyers who say they want to build high 6 or 7 figure law practices, but who are not taking the steps necessary to actually do so. What’s in the way?
Even if you don’t realize it, you already have a business model for your law practice. You inherited the “traditional law practice model” when you graduated law school and joined the ranks of hundreds of thousands of lawyers who are doing things the way they’ve always been done. But, since you’re here reading this article, I’m willing to bet that you’ve since become aware that you cannot build a sustainable and fulfilling law practice using the traditional law practice model.
“I have a strong background in investment math and cash flow model, so I get this completely… 100%. My question is, Will lawyers understand this?” “I don’t know, but they need to. Because if they can understand this…everything changes.” This week, my copywriter, Eric and I were pow-wow’ing, brainstorming on our marketing campaigns, and getting clear on what you’d need to hear/know to decide if our membership programs are right for you and your law practice. Do you have anyone to brainstorm your monthly marketing campaigns with? If not, you should. And, that’s something we do with our members … Continue reading
One of the biggest “secrets” to the success of my law practice is that everywhere I went, when I had a great buying or customer service experience, I considered how I could apply that experience to my own law practice. For example, I had Lasik® eye surgery and I didn’t even meet the doctor I chose until the day of my surgery. But, I was so well cared for by his staff leading up to the moment of my surgery, that it didn’t matter at all. I completely trusted the system he had created to care for me, and I happily … Continue reading
I’ve sat through many practice-building seminars in the last five years, each one promising that if you follow their tips and tricks, you will grow you practice N-fold. By and large, these seminars describe in detail how to market to referral sources who, they promise, will send you clients with big bucks. And while there’s nothing wrong with the techniques they teach (usually), there is something fundamental missing in each one. What’s missing? They do not teach how to engage the clients who do walk in your door. Alexis has always told me that she can teach anyone to get … Continue reading
“Analysis Paralysis” could be the biggest reason you’re not making progress toward the life you want. As lawyers, we’re uniquely terrified of failure, more so than almost any other profession. Rule 1.1, the VERY FIRST RULE of lawyering requires that we have competency to render services in any particular area. As we consider launching into a new arena, especially… We wonder how on earth we’re going to become proficient enough to practice. I’ve been coaching and training fellow lawyers to onboard into the estate planning practice area for three years now. The most common barrier to their success I’ve seen … Continue reading
Have you ever wished that there were 25 hours in a day? Let’s face it, there are days that no matter what you do, you simply can’t get everything done that you wanted to. If this sounds like you, then you are not alone. Many business owners feel overwhelmed at one point or another in their business. It’s like a tug of war game where you are being pulled in so many directions that you never seem to get anything done. Wouldn’t it be nice to have a secret weapon to help you win this war for your time? Here’s … Continue reading
I think lawyers have it the hardest of all the professions in terms of that negative judgmental voice in our heads. It was that voice, the one that told me that I would fail, that I was stupider than everybody else and that I would never be successful that actually drove me to graduate first in my class from Georgetown Law. I allowed that voice to convince me that I needed to study harder than everybody else because otherwise I would fail. So, in a way, that voice served me, and as a result, I carried it with me for … Continue reading