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Tag Archives: leveraging media

4 Steps to Consistently Draw Media Attention to Your Law Practice

I’ll start with a story from a while back… It was a pretty normal Sunday for me. I woke up early for my morning run, prepared breakfast for the kids, and was getting ready for some much needed yard work. At 11am my cell phone rang and a CBS news TV producer was on the line: “We need you at the TV studio in one hour, for a breaking news story. Can you make it?” There was not much time for deliberation. I showered, changed, and before I knew it, I was already on my way to the studio for … Continue reading »

About the Contributor
Jacob Sapochnick
Originally from Israel, Jacob moved to the U.S. to pursue his LLM in International and Comparative Law. At his first law firm, he realized he was unhappy billing hours, working long weekends, and witnessing poor client etiquette. In 2004, he left his first Law firm job and started his own law office with no plan and no prospects. Now, he has built a seven-lawyer, 14-person immigration law practice with plenty of clients, using social media innovative practices to make it happen. He currently practices Immigration Law in San Diego, California.